I had a client who decided to answer that question in the negative. This is one of the few times I agreed. Staging isn’t for every property or every budget. Here are the factors that affected our decision.
- The home was in a very good area
- Budget was an issue
- The client needed to move right away
In this case, it really didn’t matter what the interior of the home looked like, the popularity of the location, home size and layout made finding a buyer easy. The problem with not staging was that the home showed poorly, and our client might have gotten a higher price had he the time or the money to invest in staging.
On average, though, staging helps. Every agent knows the old adage, “Homes that don’t show well don’t close well.” But still, time and time again we see sellers rail against the time and cost associated with staging a home.
Here is something most sellers need to know: most buyers want to buy their dream life. That’s the advantage of staging. It takes down the personal touches and makes the most of the home, idealizing it in such a way that it matches most buyer’s visions of the way they want to live, not the way they actually live.
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Coldwell Banker in Berkeley